Make ads that bring in people to answer a few quick questions and see how much they might be owed for their accident - every ad you make points them to a free 4-question quiz.
Product: Free 4-question accident quiz
Make a 15 to 60 second video, 9:16. The angle, the style and the words are yours; end with a clear call to action to take the free quiz at the link below, or at compensatemyaccident.com.
Tips from the brand: open strong so the first few seconds stop the scroll, keep it simple, and caption your videos.
People who have been in a car accident recently.
Gender: Men and women
Age: 18 and up
Other: Typically lower income, less affluent, and less educated.
Free 4-question quiz: Takes a minute to get started.
No upfront cost: Get connected with an attorney in your area at no upfront cost.
See if you may be eligible: See how much you might be owed for your accident
Strong hooks, urgency and emotion are all welcome.
Never say or imply that a program, fund or subsidy pays people after an accident: nobody is entitled to money, and the form leads to a conversation, not money.
Call it a free site, website or app.
Keep results soft (may, could, depends on), talk about the process (get started, take the quiz) rather than the outcome (find out, get paid), and if you mention a dollar amount, make clear it came from a case, not the site or the quiz.
All creatives go through our client's compliance review before they can run. Reviewers read every line literally, one at a time, and out of context. This includes on-screen text and captions, not just what's spoken. If a sentence isn't technically true on its own, it gets rejected, even if the meaning seems obvious.
Never say: program, fund, subsidy, match, best attorney, instant payment, paid today, cash advance, entitled
✗ Avoid / ✓ Safe
✗ This program got me paid
✓ This free site helped me find out how to get help
✗ Fill this out and get paid
✓ Fill out a quick form to get started
✗ Find out exactly what your case is worth
✓ See what your case could be worth
✗ Get a settlement without a lawyer
✓ Get connected with an attorney at no upfront cost
✗ We match you with the best attorney
✓ Get connected with an attorney in your area
✗ Takes a minute to find out if you qualify
✓ Takes a minute to get started
✗ One quiz, one minute
✓ One quiz, one minute to get started
✗ See if you qualify or are eligible
✓ See if you may qualify or may be eligible
✗ I qualified
✓ I ended up qualifying
✗ This site got me 10x more
✓ This site helped me find out how to get 10x more
✗ No lawyers arguing in court
✓ No arguing in court
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