**The Challenge** Create a 15-30 second video that breaks through the scroll and makes people stop, think, and feel something. --- **About Neurable** Neurable creates brain-computer interface technology in everyday headphones. Their MW75 Neuro/LT headphones measure focus, detect flow states, and help you understand your cognitive performance – think Fitbit for your mind. [Visit neurable.com →](https://www.neurable.com) --- **Themes to Explore** • The mind unlocked – what becomes possible when you understand your brain • Democratizing brain-computer interfaces – from sci-fi labs to daily life • Brain wearables as the new normal (like Fitbit, Apple Watch, Whoop) • The future of brain health and mental fitness --- **Tone & Style** • Dynamic & scroll-stopping • Inspiring (think training montage energy) • Absurd & unexpected – make us laugh or say "wait, what?" • Genre-bending – sci-fi, comedy, mockumentary... surprise us --- **Creative Springboards** • Someone decked out in ALL the wearables living their optimized life • A superhero whose "powers" are really just good wearable tech • Finding focus in chaos – everyone around you is a screaming animal • A fake infomercial with dramatic before/after --- **What We Want** Something different from our current ads. Browse what we're running in the [Meta Ads Library](https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&is_targeted_country=false&media_type=all&search_type=page&view_all_page_id=991589280914891). Feel free to pull headlines or messaging from existing ads, but we want fresh concepts.
**Duration:** 15-30 seconds **Format:** 9:16 vertical (4:5 feed version if selected) **Deliverable:** Final video file ready to post