How Anthum Works for Creators

Find brand contests, submit AI-generated video ads, win prize pools.

Creator workflow

Anthum creators compete in brand-sponsored AI video ad contests. Typical path from profile to payout:

  1. Create your Anthum creator profile — showcase AI video skill and prior work.
  2. Browse open brand contests and briefs — categories span DTC, apps, furniture, digital goods, and more.
  3. Produce AI video ads that match the brief — Meta-ready vertical ads with clear hooks.
  4. Submit before the deadline — contests usually run on the order of days, not months.
  5. Winners receive prize payouts — brands get commercial usage rights on selected creatives only.

Study past winners, then enter live contests.

Frequently asked questions

Who can join Anthum as a creator?

AI video creators who can produce brand-ready UGC-style ads. Create a free profile, get vetted where required, then enter open brand contests.

How do creators get paid?

Prize pools pay selected winners (and sometimes finalists). Losing submissions typically earn $0. Payouts follow contest rules after winners are announced.

Where do brand contests come from?

Brands brief contests through General Creative (generalcreative.ai). Creators compete on Anthum — both products share the same contest operating system.