How General Creative Works

Post a brief, creators compete, you pick winners. Hundreds of AI video ads in about 8 days.

How General Creative works

Post a brief. AI creators compete. You pick winners and keep full usage rights. Most brands review dozens to hundreds of video ads within about 8 days.

  1. Brief the network — goals, audience, prize pool, and brand kit.
  2. Creators compete — vetted AI video creators submit competing ads.
  3. Review & shortlist — structured judging and per-creative signals.
  4. Select winners — pay only for selected creatives.
  5. Launch — use winners on Meta, organic, and other channels with rights included.

Frequently asked questions

What makes this "all-in-one"?

Sourcing, production, selection, rights, payouts and launch live in one flow: you brief the network, hundreds of vetted creators produce competing AI video ads, per-creative data picks winners, and you push them to Meta in one click.

Do I pay every creator?

No — you only pay for the creatives you select. Losing submissions cost you nothing, and every winner comes with full usage rights across organic and paid.

How fast is delivery?

Days, not weeks. Creators start submitting almost immediately after your brief goes live — most brands review their first batch within the first week.

What campaign types can I run?

UGC-style, founder-style, podcast clips, statics, AI variations and app demos — and the campaign data tells you which format your audience actually responds to.