3rd Place Winner
Created by yaoyao9407
Contest: Morning Loans Video Ad Contest
Submitted:
This is the concept I’m most excited about because I designed it as more than just one ad. It’s a series-based animation system where each 10-second story focuses on one Morning Loans feature, while the same CTA and brand presence keep coming back. That repetition is intentional: the goal is to build familiarity over time, so when someone needs money, Morning Loans is already a brand they remember. I also created a brand mascot inspired by the Morning Loans logo, giving the campaign a recognizable character that can live across social media, YouTube, the website, and future campaigns. Each short works on its own, but they also connect naturally into one longer video, giving Morning Loans the flexibility to run individual feature ads or use the full series as a complete brand story. I also made sure the brand and key benefit appear early in each short, so even if someone only watches for a few seconds, they can still understand what Morning Loans offers and remember the name. I really appreciate you hosting this contest, and I hope this video gets the chance to reach your audience and become part of Morning Loans’ ongoing creative. Thank you for taking the time to watch and review my submission.
