ALLDAY Energy Spray - UGC – ALLDAY Energy Spray | Anthum
Vision
I wanted to show All Day Cherry Cola as more than just a drink. It represents those small moments that help us reset, refocus, and keep moving through a busy day. The idea was to make the product feel naturally connected to everyday life.
Approach
For the main film, I used cinematic visuals and storytelling to create an aspirational yet relatable experience. For the UGC version, I kept it simple, honest, and personal—like a genuine recommendation from a friend. Together, they balance brand storytelling with authenticity.
Inspiration
The inspiration came from everyday people balancing work, ambitions, and daily challenges. We all look for small moments of enjoyment and energy throughout the day, and this campaign captures that feeling in a way that feels real, human, and relatable.
Vision
I wanted to show All Day Cherry Cola as more than just a drink. It represents those small moments that help us reset, refocus, and keep moving through a busy day. The idea was to make the product feel naturally connected to everyday life.
Approach
For the main film, I used cinematic visuals and storytelling to create an aspirational yet relatable experience. For the UGC version, I kept it simple, honest, and personal—like a genuine recommendation from a friend. Together, they balance brand storytelling with authenticity.
Inspiration
The inspiration came from everyday people balancing work, ambitions, and daily challenges. We all look for small moments of enjoyment and energy throughout the day, and this campaign captures that feeling in a way that feels real, human, and relatable.
