Before I started making this video, I was really intentional about a few things:
First, it had to feel real. Not just the story, but the audio, the pacing, the movement - everything needed to look like something you’d naturally stop and watch on your feed. I also thought a lot about color. I put her in a pink shirt to subtly symbolize the Obvi brand, but also because a lot of women generally start wearing pink less as they get older, while younger women love to wear it. This contrasts what the story is about - feeling younger again.
Visually, I made sure it aligned with other Obvi content on social media. I didn’t want it to feel out of place. No heavy saturation, no harsh contrast, and most importantly, I focused on the script. I wanted it to sound honest and relatable, not dramatic or over-promising. It doesn’t scream “ad,” but it still communicates that the product works and, more importantly, how it made her feel. That emotional truth is what makes it natural and believable.
Before I started making this video, I was really intentional about a few things:
First, it had to feel real. Not just the story, but the audio, the pacing, the movement - everything needed to look like something you’d naturally stop and watch on your feed. I also thought a lot about color. I put her in a pink shirt to subtly symbolize the Obvi brand, but also because a lot of women generally start wearing pink less as they get older, while younger women love to wear it. This contrasts what the story is about - feeling younger again.
Visually, I made sure it aligned with other Obvi content on social media. I didn’t want it to feel out of place. No heavy saturation, no harsh contrast, and most importantly, I focused on the script. I wanted it to sound honest and relatable, not dramatic or over-promising. It doesn’t scream “ad,” but it still communicates that the product works and, more importantly, how it made her feel. That emotional truth is what makes it natural and believable.
