The Vision – Can You Create an Ad That Converts? Pitch Anthum to Brands | Anthum

Jessica, a boho, visionary founder that hires Gerald, a professional frog vendor, to produce a cinematic brand video. Her vision is clear. The traditional production process is not. Over thirteen weeks, the timeline slips, the budget erodes, and the deliverable arrives competent but not right. When she discovers a competitor has been using Anthum since March and has been getting twenty videos in the time she got one, for a fraction of the cost. The case makes itself. Gerald exits with his dignity. She's already typing her first Anthum brief.

#15 Winner

Created by Andrea Brown

Contest: Can You Create an Ad That Converts? Pitch Anthum to Brands

Submitted:

Jessica, a boho, visionary founder that hires Gerald, a professional frog vendor, to produce a cinematic brand video. Her vision is clear. The traditional production process is not. Over thirteen weeks, the timeline slips, the budget erodes, and the deliverable arrives competent but not right. When she discovers a competitor has been using Anthum since March and has been getting twenty videos in the time she got one, for a fraction of the cost. The case makes itself. Gerald exits with his dignity. She's already typing her first Anthum brief.

The Vision