The Send Off – Can You Create an Ad That Converts? Pitch Anthum to Brands | Anthum

A CMO stands at an airport departure gate saying goodbye to her marketing budget. The budget is personified as a small green money bag, a classic dollar sign, the word "BUDGET" stitched across his middle, a worried little face, and a carry-on at his side. The gate reads AGENCY RETAINER DELAYED. They sit together and wait. She stumbles across Anthum on her phone. She shows him the screen. They decide not to go. The board updates: DELAYED INDEFINITELY. They walk away together. The system announces its own irrelevance one beat too late.

#9 Winner

Created by Andrea Brown

Contest: Can You Create an Ad That Converts? Pitch Anthum to Brands

Submitted:

A CMO stands at an airport departure gate saying goodbye to her marketing budget. The budget is personified as a small green money bag, a classic dollar sign, the word "BUDGET" stitched across his middle, a worried little face, and a carry-on at his side. The gate reads AGENCY RETAINER DELAYED. They sit together and wait. She stumbles across Anthum on her phone. She shows him the screen. They decide not to go. The board updates: DELAYED INDEFINITELY. They walk away together. The system announces its own irrelevance one beat too late.

The Send Off