StratuSoft Tee For this campaign, we will produce unique video ads for Meta — each offering a fresh creative approach to selling the StratuSoft tee line.
Scope Of Work
StratuSoft Tee
For this campaign, we will produce unique video ads for Meta — each offering a fresh creative approach to selling the StratuSoft tee line.
Primary Demographic
Men aged 35-50 with dad bods who want to look better.
This brand is known for their "viral dad bod shirts."
Creative Direction
We're looking for new, creative ways of articulating and showing our value propositions. It's about visually showing our known selling points in creative new ways.
Pillars:
Easily Understandable: Simple and clear. The viewer should get it instantly.
Memorable / Creative: Something that sticks. Not generic, not forgettable.
Constraints:
No AI characters pretending to be real (ie UGC/testimonial style). If you use human UGC, it must look real, or it won't win.
Ads must be between 20–40 seconds in length.
Start with a strong hook — use one of ours or come up with your own (see Hook section for inspiration).
All products shown must be an accurate and exact representation of actual FCT StratuSoft tees.
The Hook
You need a visual and/or sound that makes people intrigued, surprised, or curious enough to pause. A great hook has multiple layers working together:
Layers:
Visual Hook: What they SEE. Movement, unexpected imagery, a pattern interrupt — something that breaks the scroll rhythm. This often matters more than what you say.
Text Hook: What they READ. Bold on-screen text (1–7 words) that creates a curiosity gap. Most viewers watch with sound off — this is your safety net.
Audio Hook: What they HEAR. The first words of your voiceover or a sound that demands attention. When combined with visuals, it locks them in.
Inspirations:
Go from Dad bod to Rad bod
Want to look like a god in your shirt?
Not all heroes wear capes. Some wear this tee.
The tee that other tees want to be
I'm not attracted to you anymore
Value Props
You don't need to state them word-for-word — combine them, add your own spin, rephrase them, show them differently — as long as the core message of each value prop comes across.
Fits tight around the arms + Hides Belly: Tighter on the arms and chest for a clean look, with extra room around the midsection for comfort.
18 Distinct Sizes: Sizes S through 4XL, each available in short, medium, and tall torso lengths.
Same After Every Wash: Holds its shape, color, and collar structure wash after wash — no shrinking, no fading.
Soft Fabric: Made from buttery-soft StratuSoft fabric that feels premium from the first wear.
Additional Selling Points
Option to include these extra selling points:
100-Day Guarantee: Zero risk — try it, love it, or send it back.
20,000+ Reviews: Massive social proof from real customers.
High-Quality Fabric: Premium materials that feel and look the part.
Multiple Tees for the Price of One: 6-packs make premium affordable.
Judging Criteria
Ads that don't meet these will be automatically rejected.
Must haves:
Accurate Product Representation: Products must look like actual StratuSoft tees. Wrong colors, fit, or texture = rejection.
Blockbuster-Level Attention to Detail: Visuals should look like a TV commercial. No AI artifacts, no glitchy renders, no rough edges.
No AI Testimonials: No AI humans pretending to be real people giving testimonials. AI humans in stylized contexts are fine - but if they look AI, they won't win.
9:16 Aspect Ratio: Vertical video only. Optimized for Reels, Stories, and vertical feed.
20–40 Seconds: Every ad must fall within this range. No shorter, no longer.