#18 Winner
Created by Andrea Brown
Contest: Fresh Clean Threads: Meta Ads
Submitted:
This is a complete three-act story: birth (the box), challenge (the toddler), resolution (the wash). The toddler hug is the emotional heart of the ad it demonstrates StratuSoft softness in the most charming way possible, because the toddler hugs the shirt specifically because it feels incredible. The wash demonstrates the core durability promise. The whole thing plays like a short where the product is the protagonist.