Camera vs Mirror – Obvi Contest | Anthum

I started with a highly relatable, emotional hook - something most of the audience can immediately see themselves in. From there, I moved straight into the failed attempts to build trust, then naturally introduced the solution. I ended with a soft CTA that feels natural rather than something like a generic ad, but it still encourages people to learn more about the product. In my experience, this approach often performs better than a traditional, much obvious CTA.

#4 Winner

Created by Executioner

Contest: Obvi Contest

Submitted:

I started with a highly relatable, emotional hook - something most of the audience can immediately see themselves in. From there, I moved straight into the failed attempts to build trust, then naturally introduced the solution. I ended with a soft CTA that feels natural rather than something like a generic ad, but it still encourages people to learn more about the product. In my experience, this approach often performs better than a traditional, much obvious CTA.

Camera vs Mirror