Less Stiff Joints – Obvi Contest | Anthum

For this video, I leaned more into an influencer-style approach, like someone knowledgeable in the field casually sharing advice, rather than a typical UGC ad. The goal was to make it feel as natural as possible, something you’d expect to see while scrolling social media, not something that immediately reads as an advertisement.

#6 Winner

Created by Executioner

Contest: Obvi Contest

Submitted:

For this video, I leaned more into an influencer-style approach, like someone knowledgeable in the field casually sharing advice, rather than a typical UGC ad. The goal was to make it feel as natural as possible, something you’d expect to see while scrolling social media, not something that immediately reads as an advertisement.

Less Stiff Joints