That Will Never Work - Cinematic Book Trailer – That Will Never Work: Trailer | Anthum
I wanted this trailer to feel like a comedy-drama about belief, doubt, and the absurd early days of a huge idea. My focus was on the human side: bad pitches in the car, awkward conversations, tiny experiments, money pressure, and the kind of stubborn optimism it takes to keep going when everyone says the idea will never work.
For inspiration, I watched different trailers and especially liked the tone of Moneyball: smart, grounded, funny in a dry way, and emotional without being overly dramatic. That became the direction I tried to capture here.
I wanted this trailer to feel like a comedy-drama about belief, doubt, and the absurd early days of a huge idea. My focus was on the human side: bad pitches in the car, awkward conversations, tiny experiments, money pressure, and the kind of stubborn optimism it takes to keep going when everyone says the idea will never work.
For inspiration, I watched different trailers and especially liked the tone of Moneyball: smart, grounded, funny in a dry way, and emotional without being overly dramatic. That became the direction I tried to capture here.
