#15 Winner
Created by feveeer.
Contest: Anthum 100 Brand Creative Challenge
Submitted:
The inspiration to this ad was directly influenced once research was done on the process of the products. Finding out that Lady Gaga's makeup brand "Haus Labs" was actually one of the most ethical and healthiest makeup brands out there. Then learning about the process towards what makes them different really inspired the visuals. The visuals are incredibly accurate to the vitamins, lab tools, and non harmful chemicals they utilize towards the makeup products they offer. What separates "Haus Labs" from other brands is the fact they want you to treat the make up set you buy as a personal creative tool to achieve any style of makeup rather than a one stop look that is usually perceived as "perfection" compared to other brands. They want you to be able to achieve any type of look in the healthiest way possible similar to painting and a form of self expression which is directly aligned with Lady Gaga's goal of expanding her artistry now being interactive with others on a more personal level. This is a place where the definition of beauty is redefined and followed by the motto "Beauty is in the eye of the beholder." treating beauty subjective as it truly is all opinion based for what you personally find beautiful. Haus Labs is a brand meant to enhance your self expression and complement the path of genuine self discovery. The sound design and track is entirely done by me from scratch with the project files to show for it with no AI excluding the AI Voices I deeply processed. Editing by me. Enjoy. // feveeer.
