MERIT - The Minimalist – Anthum 100 Brand Creative Challenge | Anthum

The Minimalist is a strong, direct concept. I wanted to create something punchy that cuts straight to the point of what this product is about: simplicity and efficiency. I worked on high-fidelity details to make sure the skin feels real with zero AI smoothing. For the edit, I focused on a rhythmic, technical flow to match the product’s clinical precision. Purely based on MERIT’s neutral palette and that specific "clean lab" aesthetic. I wanted to capture the balance between high-end skincare research and natural, breathable light.

#5 Winner

Created by Unreal Brands

Contest: Anthum 100 Brand Creative Challenge

Submitted:

The Minimalist is a strong, direct concept. I wanted to create something punchy that cuts straight to the point of what this product is about: simplicity and efficiency. I worked on high-fidelity details to make sure the skin feels real with zero AI smoothing. For the edit, I focused on a rhythmic, technical flow to match the product’s clinical precision. Purely based on MERIT’s neutral palette and that specific "clean lab" aesthetic. I wanted to capture the balance between high-end skincare research and natural, breathable light.

MERIT - The Minimalist