Can you create work that looks like it belongs in a real DTC ad account? This competition is built around real, high-growth brands.
Anthum 100 Brand Creative Challenge
Can you create work that looks like it belongs in a real DTC ad account?
This competition is built around real, high-growth brands. You’ll choose up to two brands and create ad-ready, performance-driven video creative for them.
This is not a trend challenge.
This is about producing strategic, brand-aligned advertising.
You are competing on execution, thinking, and clarity, not audience size.
You may compete for up to 2 brands from the list.
Each brand accepts only 5 creators.
Slots are strictly first come, first served.
Once you reserve a brand:
1. Your selection is locked.
2. You cannot switch brands.
3. You are committing to producing for that brand.
One submission per selected brand.
Choose carefully. Slots fill quickly.
You are expected to research the brand you reserve.
Before creating, understand:
1. What the brand sells
2. Their target audience
3. Their positioning and tone
4. The problem their product solves
5. How similar brands advertise
Strong submissions will clearly reflect brand understanding.
If your creative could work for any brand, it is not specific enough.
You are producing paid ad creative.
That means:
1. A strong hook within the first 3 seconds
2. Clear problem → solution structure
3. Product-forward storytelling
4. Logical benefit framing
5. A clear and confident call to action
This should feel native to modern short-form platforms such as TikTok, Reels, and Shorts.
Think performance ad, not cinematic short film.
Think strategic persuasion, not just aesthetic content.
We are judging based on four criteria:
1. Video Quality
Strong pacing, clear visuals, clean editing, intentional structure.
2. Brand Alignment
Does this feel authentic to the brand’s tone and positioning?
3. Performance Thinking
Is there a clear hook? Clear value proposition? Clear payoff?
4. Creative Consistency
Does the idea hold from beginning to end?
Execution and clarity win.
Before submitting, ask yourself:
Would this realistically run inside a paid ad account?
Would a brand feel confident putting budget behind this?
Does this feel intentional and strategic?
Submission Requirements:
1. Minimum 30 seconds
2. Vertical format (9:16)
3. Clear audio
4. No copyrighted music
5. Original work only
Slots are limited.
Reservations are final.
Quality wins.
Pick your brands carefully.
Commit fully.
Build something that belongs in a real ad account.