The OLAPLEX effect – Anthum 100 Brand Creative Challenge | Anthum

The vision is to create a viral, shareable video advertisement that immediately captures attention through physical comedy and a visual "WTF?" moment. We aim to show that while OLAPLEX is the undisputed leader in scientific bond repair, the brand also possesses a self-aware, confident sense of humor. The ultimate goal is to make OLAPLEX synonymous not just with healthy hair, but with unbelievable, show-stopping hair, delivered through an unexpected and entertaining narrative.

#36 Winner

Created by KayCee

Contest: Anthum 100 Brand Creative Challenge

Submitted:

The vision is to create a viral, shareable video advertisement that immediately captures attention through physical comedy and a visual "WTF?" moment. We aim to show that while OLAPLEX is the undisputed leader in scientific bond repair, the brand also possesses a self-aware, confident sense of humor. The ultimate goal is to make OLAPLEX synonymous not just with healthy hair, but with unbelievable, show-stopping hair, delivered through an unexpected and entertaining narrative.

The OLAPLEX effect